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Sun NXTis an Indian video on demand service run by Sun TV Network.
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In 2016 nexGTV, launched its first original series 'In My City' with Priyanka Chopra making her mobile series debut. In 2015, nexGTv launched India's first mobile talent discovery platform, called 'SPOTLight', with director Imtiaz Ali. It streams over 200 live TV channels and on-demand content, including movies, TV Shows and videos. Its app offers users entertainment across multiple devices. 'nexGTv' is the flagship product of 'Digivive Services Pvt Ltd'. Netflix faces tough competition with other OTT platforms in India such as Amazon Prime and Disney+ Hotstar, each of which charge lower subscription rates than Netflix. As of December 2018, Netflix has more than 40 employees in India. In late 2018, Netflix bought 150,000 square feet (14,000 m 2) of office space in Bandra–Kurla Complex (BKC) in Mumbai as their head office.
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Netflix has stated its intent to invest ₹600 Crore in the production of Indian original programming. India was not affected by Netflix's July 2018 increase in subscription rates for the US and Latin America. As of 2018, Netflix has six million subscribers, of which 5–6% are paid members. According to Morgan Stanley Research, Netflix had the highest average watch time of more than 120 minutes but viewer counts of around 20 million in July 2018. In fiscal year 2018, Netflix earned revenues of ₹580 million. It earned a net profit of ₹2020,000 (₹2.02 million) for fiscal year 2017. In April 2017, it was registered as a limited liability partnership (LLP) and started commissioning content. Netflix in India Īmerican streaming service Netflix entered India in January 2016.
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Hotstar has the exclusive streaming rights of IPL in India, which is one of the biggest sporting event in India. In 2019, Hotstar began investing ₹120 crore in generating original content such as "Hotstar Specials." 80% of the viewership on Hotstar comes from drama, movies and sports programs.
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According to Hotstar's India Watch Report 2018, 96% of watch time on Hotstar comes from videos longer than 20 minutes, while one–third of Hotstar subscribers watch television shows. Hotstar, (now Disney+ Hotstar), is the most subscribed–to OTT platform in India, owned by Star India as of July 2020, with around 300 million active users and over 350 million downloads. Until then, the popularity of OTT platforms were limited to urban area and above middle class. Since the outbreak of COVID-19 and consequent national lockdown in March 2020, India witnessed a significant growth in the usage of OTT and emerged as a threat to the Television industry. DittoTV was an aggregator platform containing shows across all media channels including Star, Sony, Viacom, Zee, etc. OTT gained significant momentum in India when both DittoTV (Zee) and Sony Liv were launched in the Indian market around 2013. The livestream of the IPL since 2015, when rights were won, played an important role in the growth of another OTT platform, Hotstar (now Disney+ Hotstar) in India. nexGTV is the first app to live–stream Indian Premier League matches on smart phones and did so during 20. In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008.